They say that ideas are a dime a dozen. True, if not acted upon. But when put into motion they can be business- or life-changing.
In this section I’ll be providing case studies that other people (just like you!) have been successful implementing, some to an extraordinary and amazing degree.
The vast majority will engage and inspire you; sure, some might be of different appeal, but I urge you to keep an open mind!
Remember, gold is never found just lying on the surface 
.
Turn on your open mind, ensure it stays open, then read ’em, think about ’em, tweak ’em if they grab you….
Guaranteed, you’ll get inspiration to help you move to whatever level you desire. They won’t all be of interest to you, perhaps, but many will be.
Again, I urge you to keep an open mind, read them, think about them, maybe tweak them a little or use them to inspire you in some way.
Warning: This is a counterintuitive concept, but it’s backed by psychology and proven results, so don’t just dismiss it as nonsense. Mei Pak makes and sells necklaces in the shape of snow cones on Etsy. Just to build a little ...
Once upon a time, there was a website owner named Alex who was thrilled with his website’s ranking on Google. He had been working hard on his SEO for months, and his efforts had finally paid off. His website was ...
(Editor’s note: I licensed this case study, so this is not about My 12 year old son. When my son was 12, there was no such thing as AI. Now that there is, if you have a young child, you ...
This one seems almost too easy to be true, and yet here we are. If you’ve spent any time on Reddit, you’ve most likely run across one or more “AITA” posts, which stands for, “Am I The A***OLE?” These are ...
Background: In 2008, Pat Flynn was living a comfortable life with a stable job as an architect. However, the global financial crisis hit, and like many others, Pat found himself suddenly unemployed. With a wedding around the corner and bills ...
Background: Sarah Titus found herself in a dire financial situation in 2011. Recently divorced, she was living in a homeless shelter with her two young children and had only $10 to her name. With no job, no income, and no ...
Melyssa Griffin’s story began far from the world of online business. As a high school English teacher in Japan, she loved teaching but felt that something was missing. She wanted more creativity and autonomy in her life, but like many, ...
Eve Arnold, a determined entrepreneur, set an ambitious goal in 2022: Build a six-figure online business while juggling a full-time job. One year later, she shares the triumphs, roadblocks, and valuable lessons learned on her journey to exceeding that goal ...
The motto to this might be, “Why sell a product when you can make so much more money giving it away?” The idea itself is nothing new. In the late 90’s marketers were giving away PDF’s chock full of affiliate ...
Chad Sakonchick’s story is one of perseverance and adaptation in the world of entrepreneurship. Starting with traditional coding, he discovered the power of no-code tools to build and scale his business, Better Legal. In his 20s, Chad embarked on a ...
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and some good advice, he devised a 3 step sales funnel that kept him booked ...
Perhaps the most remarkable thing about this case study is how wholly unremarkable it really is. The steps aren’t revolutionary. The topic is almost mundane. And yet with consistent effort this simple blog is earning over 10K per month. Here ...
Desiree, a financial content creator, uploaded videos to YouTube off and on for 5 years without ever seeing a financial return. With 150,000 views, she felt like she was wasting her time. She was looking for a way to generate ...
Two years ago Marsha attended a webinar that talked about building small websites to capture leads that were then resold to businesses. Because she wanted something that was mostly passive income and could be scaled, she decided to give it ...
In a world where some believe blogging has met its demise, Sophia Lee stands as a testament to the contrary, earning an impressive $120,000 per month through her blog. Here’s what she did to earn this income, year by year. ...
Can you still make money from blogging? Absolutely. I asked a six figure blogger to spill the beans on how she’s monetizing her blog and here are the insights she shared: Display Ads: Elevating Your Earnings with Ad Networks Despite ...
This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a ...
In 6 months, Matthew Beam went from YouTube unknown to gaining over a million subscribers, thanks to changes he made to his channel. Even though Matthew created YouTube videos for two years, his channel was stagnant and never got many ...
Here’s a mini-case study from a self-described ‘absolute idiot.’ In 2020 Stanley Tussy started an ecommerce brand with great success. Covid helped the business to gain traction and in the first-year revenues were nearly $2 million. Stanley says that’s when ...
You get an idea for a product, you build the product based on that idea, you launch your product to the world and make a ton of sales. Right? Except it almost never works that way. Here’s what BlaxkmanJr says ...
At 30 years old, Jana recently closed a significant chapter in her entrepreneurial journey – selling her first one-person consulting business. Reflecting on the 501 days it took to reach this point, she shared with me the path she took ...
Meet Oliver Brocato, the 21-year-old entrepreneur who turned a small box of chocolates into a whopping $11 million within just a year and a half. How did he pull off this sweet success story? Here’s what he did: Viral Product ...
Meet Brett, an everyday guy who’s changing the game with his unique approach to online business with his company DesignJoy. Working as a graphic designer, he realized there had to be a better way to work with clients so he ...
Imagine you can sell 10,000 different products on eBay, and the best part is, you don’t need to create, store, or ship any of them. Sounds intriguing, right? I’d heard of this idea before, but never on this scale. Here’s ...
This is the story of George (not his real name) who earns a high five figure per month income with free reports. George is allowing me tell you how he does it so long as I don’t reveal too many ...
Can you build a side hustle that takes just a few hours a month and uses only free tools? Surprisingly, the answer is yes, and here’s how one enterprising new marketer did it. Sherry earned her first dollar two weeks ...
Justin Welsh helped build two companies past a $1B valuation and raise over $300M in venture capital. Then in 2019, he burned out. That’s when he and his wife quit their high-paying jobs and completely redesigned their lives. Justin now ...
The problem with many podcasts is they have small audiences, making them difficult to monetize. But what if you could earn a six-figure income by charging people to be able to listen to your podcasts? Then you wouldn’t need a ...
Now here’s an interesting case study. It’s about someone who profits from something I’ve bought a lot of in the past, but finding good quality ones today is getting harder. Which is why a coaching student of mine who makes ...
This isn’t anything unique because I know of at least 3 people personally (including me) who are currently doing this. But it works really well, and if it works who cares if it’s unique, has pink spots or drives a ...
I know this headline sounds like one of those bogus get rich quick offers, but it’s entirely real. The catch is that you need to have an established name in your own niche. And unless you’re big – as in ...
“Buy Low, Sell High, Collect Early and Pay Late!” Here’s the story direct from the marketer who did this… I can’t remember who said that but what a great quote eh? If ANY of the above four things are missing ...
Here’s a great account of how an internet marketer made 28k in a week in his own words… “I recently made around $28,000 in sales as an affiliate during a product launch, in a little over a week. Commission was ...
Learn the step-by-step business design process this founder used to develop a product alongside her customers, helping her de-risk the process and come up with a truly winning idea. https://buffer.com/resources/not-spending-on-marketing/
This is an interesting little technique. The lady who operates this system is UK based but it would work anywhere I reckon. I’m told she’s OK with me sharing it because she’s quite a hippy and believes in Karma rewarding ...
So this is a marketer who has created an income stream – a recurring income stream – for himself of just under ten grand a month by offering a membership to his free course. His strategy is beautifully simple, almost ...
Marie Forleo is an entrepreneur, writer, and speaker who is known for her online course, B-School, a 6-week online course that teaches entrepreneurs how to build and grow successful businesses. Marie began as a life coach and soon started creating ...
I thought it might be good to talk about branding for a minute. We’re all familiar with those red and white cans of soda and the name on the cans. It’s a famous brand anyone would recognize. When we think ...
If you’re in online marketing, there’s a good chance you’ve heard of Pat Flynn. He’s the founder of Smart Passive Income, a website that helps people create and grow online businesses. Pat’s income is in the seven-figure range per year. ...
Meet Sarah. She’s a fitness enthusiast who runs a popular blog that covers various topics related to health and fitness. She’s building a loyal following and a good reputation in the industry, but she isn’t making any money for her ...
When Margie started a brand new website with no existing SEO strategy in place, she kept notes of what she did to build the content and use SEO to drive traffic. I asked her to share the highlights of her ...
Victorine Lieske reveals she made $17,000 from her audiobooks on YouTube. Frankly it never even occurred to me that people would listen to audiobooks on YouTube, but apparently it’s a growing trend. Book publishing in general deals with spikes and ...
Reddit user ShogunSpirit4 (we’ll call them SS4) reports they lost $90,000 because of a developer they found on Fiverr. SS4 hired a developer to create a website that could accept payments via QR code or by entering their credit card ...
I’ve seen this done before but this time it’s a little different because of the total inexperience of the person (we’ll call her Pam) who did this. Pam had zero experience at online marketing, zero experience at list building and ...
The best bloggers out there are absolutely killing it, earning far more than most people can even imagine. For example, Ryan Robinson is earning more than $30,000 per month simply from his blog. Not bad, right? In Ryan’s case, it ...
I was going to title this, “$250,000 a Year Writing Books,” but the fact is that you never ever need to write a book yourself to make this work. If you can outsource the writing of books, then you can ...
There’s a lady in the UK who says she is earning 8,000 pounds per month thanks to reading old magazines. She goes to jumble sales and buys up all the old magazines she can find, the older the better. Then ...
I know I’ve said it before, but I love membership sites because of the ongoing income. Sell it once, get paid each month for as long as they remain members. But one of the objections I often hear is, “But ...
TikTok might be the latest, greatest social media channel, but don’t think for a second that Instagram is to be ignored. You can build a huge, active and engaged audience on Instagram in just months or even weeks using this ...
Whether you’re trying to get more people to interact with your written content, such as your blog, or you want more people to leave comments on your videos, such as YouTube, here’s a trick that will make it happen. Why ...
Amy Morin never thought her article would be read by millions of people in just days. In fact, she initially didn’t even write the article for public consumption – she wrote it for herself. The blog post was titled, 13 ...
In less than a year this entrepreneur has turned her idea into a multimillion-pound business all through cold calling. And this case study shows that while cold calling is nobody’s favorite way to get business, there are times when it ...
Noah Kagan of AppSumo is known for starting several companies and growing them to 7 or 8 figures in revenue. Recently, while participating in a 24-hour business challenge to prove that anyone can start a business today, Noah asked his ...
No real names allowed (we’ll call him Gary) and I’m not allowed to tell you his niche, but I can reveal pretty much everything else. As you know a digital marketing agency is simply a business that works for other ...
Have you heard of Lil Nas X? This rapper went from broke to selling out concerts seemingly overnight. The questions are, how did he achieve this success so quickly, and can you use some of his techniques to launch your ...
This is, pure and simple, a lesson in flexibility and adaptation. All too often I see new marketers who KNOW what their customers want and KNOW how to best market that product to them. And these are almost always the ...
While I am still having trouble typing “TikTok” (my fingers invariably type “TickTock”) there are folks making a million dollars a year and more on the platform. I guess I’m a little bit behind the times, which is why I ...
I knew a guy who started one business after another only to have them fail. This guy wasn’t stupid, either. In fact, he was probably smarter than 95% of people, but there was one thing he had all wrong: His ...
How would you like to build a YouTube channel that is totally faceless (no one will ever see you) using content that is 100% in the public domain, videos that are drop dead easy to make and in a niche ...
For those who are perhaps too young to remember, VHS tapes were the predecessors to DVD’s (ask your parents). These days you can sometimes find boxes of them at yards sales for a buck or two because nearly no one ...
Now and then I coach fellow marketers on how to take their $1000 a month business and quickly level it up to $10,000 a month. Just between you and me, it’s easier to go from $1,000 to $10,000 than it ...
I LOVE this one! As usual I’ve promised not to reveal who this is, their name or exactly what niche they are in. That said, I can give you enough information for you to get started doing something quite similar ...
Or… how to go from bankrupt to mid-six figures posting stuff other people said and wrote. If you had told me that it was possible to earn six figures by doing nothing more than posting other people’s quotes online, I ...
You need a new roof on your house. What do you do? You ask your friend who she hired put the roof on her house last year. This is a shortcut nearly all of us take in life, using the ...
Here’s how you can begin earning a consistent $1,000 a month or more while building your list and do it starting in less than 30 days. I’ve seen this done before and it’s been tried and tested by many over ...
Can you give away something for free and then make $7000 a month without selling anything? Sounds crazy, I know. But that’s exactly what this guy is doing, and here’s how it all started. Bob (not his real name) wanted ...
Here’s how one marketer used a simple advertising campaign to grow a massive email list of customers in a short amount of time. This marketer brought in $145,000 in revenue and grew his list of customers and subscribers to over ...
Can you make money by creating a viral PDF filled with great content? In a word, yes. Joanne uses this strategy to get 440 opt-ins… Per day… With zero ad cost. She gives away a free 35 page report with ...
How would you like to make money, gain new affiliates and a ton of new customers, and in the process brand yourself as an expert and have your own book, too? You already know that one of the very best ...
This is an interesting little niche business that yields good money, and it’s also a case study. And while I can’t divulge every detail, I can share enough to get you started. This is about leveraging your knowledge of technology ...
If you have a good product that can be repurposed or retargeted to different niches, then you can do this. You want to have a ‘universal’ product that appeals to a broad spectrum of users. For example, it might be ...
Patrick Grove has built not just one, but several million dollar businesses, including 5 that he took public. And he attributes his success to the oddest of things… journaling. When he first started, he wrote down everything that was bothering ...
You already know you can hire a ghost writer to write just about anything for you, put your own name on it, and call it your own. Marketers do it all the time. After all, just because you’re good at ...
This is a simple case study that could work in a variety of niches. This guy – we’ll call him Gary – was new to online marketing and had zero credibility because he hadn’t built anything or made a dime. ...
Michael Rozbruch sells a CPA training program for $1500. To get people interested in his product launch for his training program, he used a webinar. 3,000 people signed up for that launch webinar, and here is where it gets interesting… ...
This case study has an interesting twist – rather than hunting down just any affiliates to promote his membership site, ‘Bob’ targets only people who are launching their own product. Here’s how it works: Bob has a membership site in ...
There’s a marketer I know who launches a new funnel with a new product every 3 months or so. He pays 100% commission on the front end as well as 100% commission on all of the upsells, too. AND he ...
I’m not sure if I recommend this or not, but it is interesting and certainly something to consider. There’s a marketer who offers to build you an email list of 1,000 brand new subscribers for $1,000. He takes on 3 ...
Matt offers a physical copy of his book for free, if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program. When Matt set up his squeeze page he was in a ...
This one is super simple and surprisingly lucrative. It all started when Bob (not his real name) offered coaching services to his customers. Bob only wanted to take on a certain number of students and no more, so he referred ...
Margaret Jane spent years doing SEO for high end clients and she was brilliant at her job. She worked hard to get her clients’ sites ranked high to generate increased income for them. But each time one of her client’s ...
This takes some legwork, but once you have it set up, you can make 4 or 5 figures a month like clockwork. First, you’re going to target niche marketers (in most any and every niche) who want to turn their ...
First the disclaimer – your results will vary. Maybe greatly. I don’t have a clue. But what I’m about to share with you is definitely working for at least one individual, and he’s doing it simultaneously in 3 different niches, ...
First let me just say that $3,000 is an ultra-conservative guess. I suspect this guy (we’ll call him Mike) is earning 3 to 5 times that much, but let’s just be conservative and call it $3000. Mike has found a ...
If you had 7.4 million followers on Instagram, as a marketer do you think you could monetize that audience into six figures? New Yorker Seth Phillips is doing something ridiculously simple that anyone can copy. He creates the most basic ...
When I first heard this one I dismissed it as something that couldn’t possibly make all that much money. I was wrong. Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several ...
Here’s how a small shift in your content strategy can lead to big profits: “The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency. In the full-page ad, details on different oysters, where they ...
Here’s a quick case study you may – or may not – want to incorporate into your email marketing. This marketer sends out an email to his list 5 or 6 days a week. These emails have news, information and ...
In the online marketing world, programs typically are promoted hard for a few days or weeks once they launch. After that, marketers and affiliates alike tend to move on to the next hot thing. This opens up a huge opportunity ...
If you were making $10K a month by simply emailing out affiliate promotions, would you want to stop? One marketer did just that. He was earning a hefty income like clockwork by promoting other marketer’s products when he decided to ...
This will only work if you love to write emails and create products, or if you’re able to outsource email writing and product creation. But this is so simple and clean, I thought it worth mentioning. There’s a gal I ...
Have I told you lately how much I LOVE recurring income? Here’s a brief case study about a guy who has not one, but FOUR different newsletters that he puts out twice per month. These are super simple newsletters that ...
This is a part time business that quite literally requires no specialized knowledge, and you don’t even need a product. One thing you do need is just enough people skills to build rapport over the phone, Skype, Zoom or whatever ...
I’ve seen three different marketers doing a variation of this business, all with the same result – they earn a bare minimum of $5000 per month and usually 2 to 3 times that much. Two of them are completely unknown ...
Because competition is a real factor here, I’m not allowed to reveal the exact niche for this case study. Luckily, this method will work in any niche where you can save people money on something they’re already buying. And it ...
I can’t reveal the niche where I found this case study, but with a little tweaking this could work in any of the larger niche markets. And best of all, you get paid UP FRONT, before you even place the ...
This is a great approach for someone who is new in their niche and wants to build a reputation and list while still making really good money. I met this guy who is fairly new to the internet marketing realm. ...
They almost didn’t add the upsell because it was too expensive and most of their buyers wouldn’t be interested… Or so they thought. The main product was a super cool software plugin, priced at $47 for use on one site ...
If you need a lump sum cash injection, this might be the way to do it. You will need a few assets in place to make this work, but most online and even many offline marketers already have what it ...
You know those headlines that scream out you can earn XXX amount of dollars by simply “pushing a few buttons” or “sending a few emails” or some such? Well, this case study is actually an instance of someone doing almost ...
This might seem a big dodgy to some people, but when you think about it, it makes sense. The instructions on how to do something are often similar, regardless of who is teaching the process. For example, you could have ...
This one is familiar and yet entirely different. Which is to say, I’ve seen people doing something similar, but never from this angle before. And I think it’s absolutely genius. We’re gonna call our guy Mark and I’m allowed to ...
First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal Judy is earning more than that, but I wanted to make it realistic looking for even the newest marketer. Okay, ...
This one is clever and a bit diabolical and frankly maybe I shouldn’t love it, but I do. The gal who does this is specializing in the stock market, but this will work in any financial market. Think Bitcoin and ...
This is loosely based on Neil Patel’s million-dollar formula as shared online. In his formula, he outlines the bare basics of what you would need to do to earn millions of dollars, just as he has. I’m going to fill ...
That $5,000 a month figure only took him about 7 months to achieve, by the way.We’ll call our guy Mark (not his real name) and here’s what he did. Mark was desperate to stop working. Long story short, he hated ...
I was talking to a guy the other day, and while I didn’t get all of the details of his business, I think I got enough that I can share it with you. This guy doesn’t have products of his ...
Okay, this case study is a little strange because I’m basically going to combine two case studies into one. That is, I’m going to take the best of each of the two case studies, throw out what didn’t work well ...
As always, your numbers and results might vary, but here’s what Rainy (not her real name) is achieving with one day of work per week: She creates a product each week which she then sells to just 25 people at ...