This is an interesting little technique. The lady who operates this system is UK based but it would work anywhere I reckon.
I’m told she’s OK with me sharing it because she’s quite a hippy and believes in Karma rewarding her for helping other people.
Good lass!
First off she doesn’t provide anything out of the ordinary in the offline business niche.
She offers SEO and website design services to local businesses.
She outsources the actual work, but also earns recurring monthly fees for providing services such as hosting, domain name registration, providing autoresponder services, licensing various software, being available for support and creating or updating email sequences.
Nothing too revolutionary although she’s set it up nicely.
No, the thing she does differently is how she gets her leads and turns them into customers.
It involves contacting business professionals such as accountants, lawyers and anyone who deals with business owners.
For example trade suppliers who supply plumbers or carpenters, and asking if they’ll let her put her own little point of sale display in their shop, office or retail desk.
She’s had made some really nice looking little point of sale boxes, which hold small cards, which are about twice the size of standard business cards
On the cards and on the point of sale box she offers a FREE 20 minute consultation about why their website isn’t getting them enough visitors and how to fix it.
There’s a little more to it than that – it’s worded very cleverly and is a good offer – but I’m not going to give her whole method away.
So the whole thing sits on the counter or near the cash register and offers a free consultation to any business person and who wants more business (who doesn’t?) through their website.
And visitors pick up one of her card/brochure sheets from when they visit their supplier, accountant or whatever and can either book the consultation online, by email or phone.
The cards are all marked with a code so she can give a commission to the business that lets her place her point of sale display with them.
Here’s the sexy bit – her conversion rate on these 20 minute free consultations is over SEVENTY percent.
Obviously she has testimonials, examples and sites to show them already prepared, but she ALSO does a little research on their main competitors and throwing their name casually into the conversation usually makes the client very responsive.
Obviously her point of sale displays aren’t the only way she gets leads but it’s the thing that gets her highest conversion into sales.
My own interpretation of this is that the cards work because many of them are placed where people wait…
At a trade desk maybe waiting for a part to be brought up from the stores, or on the coffee table next to the magazines in a solicitors or accountants office while you wait for an appointment…
…and because they’re the sort of places where business owners are, she’s targeting the people she needs to hit.
I think you could put different tweaks and angles on this and make it even better with a little thought, but it’s good
Really good.